Food & Drink

七喜味啤酒？

by Iris Liu 22 November 2024 观察简要 2024年3月20日，百威英博子公司Labatt Breweries和百事可乐公司将联手在加拿大推出酒精版七喜，为消费者提供可以微醺的选择。内容详读据Food Talks食品资讯 (...

irisliu4

Nov 21, 20241 min read

吃喝也是大事件

by Iris Liu 24 July 2024 吃喝是生活中绕不开的话题，笔者也被最近的FBIF食品创新展吸引。展会上各种产品目接不暇，让人不禁感叹消费者的选择之广。而在众多选择中，消费者为什么会选择某个产品？在分享展会上有趣的洞察之前，让我们快速回顾一下食品饮料行业不...

irisliu4

Jul 23, 202410 min read

揭秘中国年轻人：来一起养生吗？

by Philix & Iris 4 January 2024 从随心所欲地吃喝玩乐，到关注饮食的成分表和卡路里，年轻人对健康的关注度居高不下。是什么让他们开始关注自身的健康了？新冠病毒带来的不良反应给年轻人以强烈冲击：新冠病毒的“强大“让年轻人难以招架，病症消失后也仍然...

irisliu4

Jan 3, 20246 min read

Myth-busting Chinese Youth: How evolving health trends affect food and drink innovations?

by Philix & Iris 4 January 2024 🌿Unlocking the Power of Chinese Wellness #health #wellbeing #trend #food #drinks Youthful vibes, ancient...

irisliu4

Jan 3, 20246 min read

揭秘中国年轻人：西厨东渐

by Philix & Iris 21 December 2023 近代西方饮食文化从清代传入中国并产生了深远的影响。由于封建时代以及改革开放初期，能接触到西方饮食的群体多为达官显贵，西餐一度被认为是高档饮食的代表[1]。尽管西方饮食文化逐渐向大众普及，近年来追求健康轻食、...

irisliu4

Dec 20, 20233 min read

Myth-busting Chinese Youth: Unveiling the Fusion Feast Loved by Chinese Youth

by Philix & Iris 21 December 2023 McDonald's Campaign in China: McDonald's x Qi Baishi's painting The dawn of Western culinary culture in...

irisliu4

Dec 20, 20233 min read

Myth-busting Chinese Youth: Attracting their unruly stomach

by Philix & Iris 11 December 2023 Enter Chinoiserie food and drink, a trend reshaping the gastronomic landscape. It's not just about...

irisliu4

Dec 10, 20234 min read

Camping without the Preparation

by Iris Liu (translated by ChatGPT) 7 December 2023 Story brief: On August 29, 2023, the Chinese dining brand Haidilao launched a...

irisliu4

Dec 6, 20231 min read

发疯吧，人类！

by Iris Liu 27 November 2023 观察简要 2023 年 6 月 27 日，中国茶饮品牌乐乐茶 LELECHA 推出 4 款新品，以发疯文学的文化语言设计了视觉冲击强烈的新品包装，看见该包装而联想到的“发疯“的吵闹场景给人想要加入的独特感觉，因为在这...

irisliu4

Nov 27, 20232 min read

Go Crazy, Humanity!

by Iris Liu (translated by ChatGPT) 27 November 2023 Story brief: On June 27, 2023, LELECHA , a Chinese tea drink brand, launched four...

irisliu4

Nov 26, 20232 min read

大爷们City Jump的状态

by Iris Liu 25 September 2023 观察简要 2023年8月11日，中国食品饮料品牌脉动与大爷们出其意料的联动在西湖边引起围观，众多年轻人纷纷被吸引并与大爷们进行互动，有关内容的视频在各视频平台获得较多关注。内容详读...

irisliu4

Sep 24, 20231 min read

把城市“味道”注入茶饮

by Iris Liu 12 May 2023 观察简要 2023年1月17日，喜茶推出新店开业第一周打卡送城市限定logo冰箱贴活动。结合各个城市不同的人文、饮食、地貌等，喜茶在典型的logo基础线条上又设计了五十余款具有城市特色的冰箱贴。以城市历史文化为内涵做成品牌周边...

irisliu4

May 11, 20231 min read

你在搞“什么鬼”？

by Iris Liu 14 April 2023 观察简要 2022年10月20日，好利来推出万圣节新品“什么鬼”西点和飞盘面包，可爱的造型十分吸引眼球。搞什么鬼、打破常“鬼”、满载而“鬼”等谐音梗的融入，也让大家在吃的同时，可以与朋友分享这些有趣的话题。内容详读...

irisliu4

Apr 13, 20232 min read

Pulse of Japan 日本观察专栏: Digitalized Society 社会数字化进程

October, 2022 by Yue Sang in Tokyo 前言虽然日本是一个有着像索尼Sony、KDDI、软银Softbank等著名电子通讯企业的国家，但是其社会在推进数字化这方面较为落后。有几个因素阻碍了数字化进程，一是创新的思想受到了日本社会中高龄层的阻碍...

yuesang3

Nov 28, 202215 min read

Kids, get your food here.

by Mitori Liu Nov 17, 2022 Story brief: South Korea has implemented “healthy food corners” for children and adolescents in convenience...

jialinliu0

Nov 16, 20221 min read

Belly fat killer

By Mitori Liu Oct 26, 2022 Story brief: The Japanese food brand Meiji is going to launch two functional yoghurt products that helps to...

jialinliu0

Oct 25, 20221 min read

Not only to live longer

by Mitori Liu Oct 20, 2022 Story brief: The Japanese dairy producer, Megmilk Snow Brand, has co-developed and launched a type of yoghurt...

jialinliu0

Oct 19, 20222 min read

Diet coke is Genki

by Mitori Liu July 21, 2022 Story brief The soda maker Genki Forest is going to release a diet coke-flavor drink which maintains coke...

jialinliu0

Jul 21, 20221 min read

Meiji five in one

by Mitori Liu July 19, 2022 Story brief Japan’s dairy giant Meiji is releasing Meiji 5-Star Custom, a type of functional dairy drink with...

jialinliu0

Jul 18, 20221 min read

This butter will not make you fat

by Mitori Liu July 15, 2022 Story brief A Swedish mycoprotein maker Mycorena has successfully developed a type of mycoprotein-based...

jialinliu0

Jul 14, 20221 min read